Friday, March 22, 2013

Who Is On Your Team?


We held a Brokers Open this week in Potomac that was very successful! The reason it was successful is because of our team. We have aligned ourselves, as a company, with other companies who are complementary to ours which adds value for clients or other companies we would like to market to.

When choosing a team, you should have two goals in mind so let’s go ahead and take a look at them to see how you can create the team you want.
 
The level of Service you provide. When thinking about how you can provide value added service, you should think about the companies who offer services that will create the best outcome for your clients. An example of this is how we have aligned ourselves with a home staging company, Limelight Staged Homes, to come in and stage a home for the broker’s opens that we hold for real estate agents. This company makes sure that the home looks great before the open begins.

This is a two way street. I also think about how I can add value for agents. Teaming up with agents to hold these opens adds value for them because they have someone to plan the event and make it look great. In return, we get some market recognition for our company. The agents that we team up with also get my marketing and graphic design background, which comes in as a great help in creating marketing materials for each open!

Your company’s reputation. I truly believe that you should surround yourself with the people that make you feel great and positive! Never compromise your morals or integrity just to get sales because in the end you will sell yourself and your company short. Your clients will remember who you are affiliated with and if they have a bad reputation, unfortunately, that will pour over to your company.

With that said, make sure you know what reputation you want for your company! At Lawyers Signature Settlements, we know that we want to be respected, offer great service, have fun and be positive. When looking for the right relationships with other companies, we are sure to keep this in mind. We aren’t going to put our morals and integrity at stake and we would not want to be associated with a company that would.

This quote from Emerson sums it up:

Nothing is at last sacred but the integrity of your own mind.”
Ralph Waldo Emerson

We have been very fortunate to have the right relationships come our way to build our team and we will continue our mission to provide great service in a positive way! What are your thoughts on creating a great team? I would love to hear your thoughts!

By

Lisa Whidden
Marketing Representative
Lawyers Signature Settlements, LLC


lisa@signaturesettlements.com

Wednesday, March 13, 2013

Networking is about building relationships!


Many people think that if they simply attend networking functions enough times then business will come their way by default because people will remember them if they see them all the time. That really isn't the case when you have so many people at some networking events and in many cases most of your competition is there too! How can you make sure to be remembered? Let's look at 3 things you can do.

Give gifts with thoughtfulness. Let people know that you are a wonderful, good natured, trustworthy person. Outside of the networking events, spend one-on-one time with people and make office visits. When you do this, bring some thoughtful goodies. I have seen companies try to impress people by throwing high dollar gifts at them or catering an event but it really doesn't pay off because no personal time was spent by the company to get to know each person. Here's an example: I recently started taking breakfast to some offices of agents that we would love to work with because they themselves have great reputations in the real estate industry. Instead of dropping off some carbs and high tailing it out of there, I made sure to take healthy choices to them because I care about their well-being. I also spent time to meet other people in the office so that the next time they see me, I will be a familiar face!

Think about what you can do for others, not about what they can do for you! If you take the time to listen to people and find out what their needs are, you may be able to help them in some way. Don't focus on getting business when you first meet someone at a networking event. Instead think about how you can help them with their business if you feel they would be compatible with you and your business. You should set up a meeting with them to find out their needs and learn about them as a person and their business. If you are able to help them in some way now, maybe later they will want to help you!

Don't trash talk. Be positive! Here is one of the best quotes of all time that I try my hardest to live up to everyday:

“Great minds discuss ideas. Average minds discuss events. Small minds discuss people.”
Eleanor Roosevelt

We are all human so cut yourselves a little break when it comes to this as long as there is no major harm to anyone else! The reason why I point this out and that it is so important is that the more positivity you can emulate, the more people are infected by it and they will remember you for your upbeat, can do attitude!

These are just 3 ways for better networking among many. Let me know your ideas here! I would love to hear them.

by
Lisa Whidden
Marketing Representative
Lawyers Signature Settlements
301-695-1235
lisa@signaturesettlements.com